YOURSPACE
Opening opportunities
in new markets
GLOBAL STRATEGY,
VISUAL IDENTITY
UI & UX
STRATEGY DESIGN
Saudi Arabia is a place in which many market fields are right now in the process of flourishing and developing. It is a pivotal moment in time in which, on the verge of opening chances to evolve towards the future, there are many slots to fill. Yourspace was a business idea that was born in this environment; a solution to new brands, entrepreneurs, start-ups and creative minds that needed a place in which to begin or make their adventures grow and give life to their ideas. They asked us to create a global branding, UI and UX project for their app that would help them position Yourspace, find their audience and make them know the importance of having a space to create the future.
So, off we went. The brand strategy we created after several workshops defined how the audience was segmented in two groups: the people that wanted to put spaces out there to rent and the people that needed to rent a specific type of space, from a desk in a coworking place, to a sound design room. Also, we worked on a clear and precise name to be easy to identify and to make people know what the company did. We needed a simple name, as the reality was that in Saudi Arabia there was not much co-working or technical space renting culture yet. It was building at the time, and we had to be part of it. The narrative evolved around this idea.
![](https://i0.wp.com/www.momentoagency.com/wp-content/uploads/2020/12/Estrategia_Slides-7.png)
![](https://i0.wp.com/www.momentoagency.com/wp-content/uploads/2020/12/Estrategia_Slides2-7.png)
Moreover, the campaign also had a digital side in which the digital art direction and the content were planned to follow the same thought-line. We found a place in the world for Yourspace.
You’re here for a reason.
Let’s talk about it.