The Lab is where we put into practice the knowhow we have acquired over the years; from teaching in different schools, to working with multiple clients and leaving our mark in various sectors.

The Lab is a support tool for the development of business, products, ideas and people – based on a strategic, creative and design thinking approach. It is growth and change experiences implemented in workshops, master classes and mentoring sessions. The Lab is not a training session, it is a tool for deep questioning, provocation and growth.

Brand
Strategy


Brand
Trends

Branding is what’s occuring all around us, one way or another we are constantly being meaningfully impacted by brands with who we grow relationships. How’s your brand doing?

João has been teaching branding in different university degrees, he has consulted and led transformation projects in the educational field as inhouse Brand and Communication Director and also as an independent consultant.

Design
Thinking


Service
Design

Services are what we use everyday, we always need to do something and services are what helps us accomplishing that. Are you designing your services?

Manuela has been teaching and implementing Service Design and Design Thinking in several schools and organisations. Currently she is the Managing Director of the Management & Design Strategies Department at IED Barcelona. She has also been leading several international transformation projects.

Creative
Thinking


Creative
Writting

Creativity and communication go hand in hand because communication without creativity is just invisible and creativity without communication is just wasting a brand’s time. How valuable is your brand’s time?

Rory is a multi-awarded creative professional with a lot of experience teaching in Elisava and IED Barcelona, where he also directed the Creative Advertising and Branding Department.

Art
Direction


Graphic
Design

Design has no single answer. Design emerges from a wide range of emotions and experiences that intertwine when we observe and unriddle reality around us. Do you know the power of creativity?

Rodrigo is a multi awarded art director and teacher, he has also expanded his creativity into the art and some of his works have been exhibited in ARCO one of the most prestigious contemporary art fairs.

Question, challege, grow.
There is a reason
you’re here.