Colegio Oficial de dentistas de Murcia
Expertos en Bocas
vs Bocazas
CREATIVE DIRECTION
SOCIAL MEDIA
ADVERTISING CAMPAIGN
The aim of the campaign was clear: to empower society with information, judgement and tools to distinguish between a qualified doctor and an unscrupulous businessman. The health of our mouths is important and we deserve communication without deception, small print or discount-type sales offers.
After years of investigation, multiple breaches of the code of ethics have been discovered in advertisements and promotions of local clinics in the community of Murcia. This not only creates unfair competition, but also puts oral health at risk. The campaign advocates for ethical and transparent dentistry. With an acid, funny and provocative tone we point the finger at malpractice and at the same time invite the audience to learn to identify the real professionals. Health comes first.
You’re here for a reason.
Let’s talk about it.