What can there be more exciting than working for a fantastic film festival? Creating a whole identity concept for them. That was the spooky commission we were made by the Sombra Festival; they needed to reinvent themselves and differentiate their product maintaining their essence, horror and fantasy genre cinema. They wanted to start a new phase, a new path, full of renewed passion, quality and timeless modernity.
The strategy was based on a benchmark study we did analyzing national and international festivals; understanding the environment was pivotal to find a unique spot, a niche, in which the Sombra Festival could find a space in which to grow and unleash its full potential. We researched the history, the audience and the names, because we wanted to come up with a name that would reflect the values of this film festival.
You’re here for a reason.
Let’s talk about it.