LLAOLLAO

Understanding the audience to create a fitting image

GLOBAL STRATEGY
VISUAL IDENTITY
BRANDED CONTENT
BRAND ACTIVATION
STRATEGIC DESIGN

There are times in the situation of a brand that is not only about the product they have, but about the market not knowing how to fit in what they offer. “llaollao” makes frozen yogurts, a product that still hasn’t found a widespread field in the Spanish environment. Yogurts? Yes. Ice cream? Yeah, check. Frozen yogurt? Excuse me, what? Momento was presented with the task of understanding the audience to segment it, find a definite target and create a visual imagery good enough to catch their eye. Nothing sweeter than a project about desserts.

We found out that 80% of the llaollao were women, so we thought about a visual art direction that would be attractive to this side of the society. To present the product as something trendy, nice and eye-catching, we applied the fashion and runway aesthetics to the art direction, like a fashion show in which the protagonist was the product.

The proposal was based on the creation of 3D environments that would transmit uniqueness and fun, using geometrical shapes inspired by the products and plain colours to enhance the primary role of the frozen yogurt.

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