A global strategic
campaign

Strategic and Creative Direction for an international advertising campaign in the business education sector. This was a very strategic campaign that had to work independently of the client’s global advertising. We have detected that there was an enormous need to be able to communicate not only the value of changing lives, but also what part of that value was the city of Barcelona. Getting to communicate that Barcelona is the perfect place for that change, because the change that those who want to do one of these masters are looking for, is not only a professional change, but a deeper change that is often the city where they decide to study.