ASIDECLARO
Clarity as identity,
communication
and brand value
NAMING
GLOBAL STRATEGY
BRAND IDENTITY
UX/UI
WEB DESIGN
SOCIAL MEDIA
Keeping personal, work or business financial control is something that, due to lack of time, lack of understanding or lack of knowledge of accounting and tax processes, becomes a headache that, at first glance, seems complicated. AsídeClaro was born as a digital service of Tax Accounting Consultancy, with an experienced international competition and a strong local competition. How to differentiate itself in a mature market? Through three pillars: transparency in communication, data security in a digital environment and uncomplicated paperwork.
We embarked on this project from the start, with a naming proposal that represented clarity and ease, and was memorable: “AsídeClaro” (That in Spanish means “SoClear”) works as a brand name and its verbal expression “así de claro” (“so clear”) also as a slogan, because it is easy, it is transparent, it shows security and it is approachable. The visual identity is based on two key concepts: contemporary and transparent. The graphic development accompanies rational messages, which support a clear and concise brand discourse in all its applications, including its digital platform. Proximity and transparency are two of the brand’s values, designed to address both a target audience that has an integrated digital context and one that does not, showing a human team, close and with budgets adjusted to the needs. These values are reflected in an advertising campaign that is anchored in the feeling of unease and lack of time in the face of the unknown and uncontrolled, where “AsídeClaro” offers peace of mind, security and control, based on stimulating and empathetic messages.
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Let’s talk about it.